Clients initiate coaching for a multitude of reasons such as career change, improved life satisfaction, enhanced work-life balance, wellness, team work and collaboration, and elevated work performance. They recognize that there is a need to act to improve their life, and turn to coaching as a resource.
It is our experience that some of these clients seek coaching as it is more attractive or palatable than counselling and need to be aware that until emotional distress is resolved, they may not benefit fully from coaching. Empirical coaching research supports this conclusion.
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