Since coaching is a more palatable concept than counseling, clients are increasingly seeking coaching as their first line of attack to address their life dissatisfactions. While counseling and coaching are both on the personal development continuum with a similar goal to improve people’s lives, they are starkly different. Coaches, like counselors, are ethically responsible to understand the difference between the two disciplines and draw clear boundaries in their own businesses, as clients likely would best benefit from one service rather than the other.
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