Forge was founded in 2005. The name Forge emerged out of my love for metaphors. I am fascinated by the idea that change and transformation can occur within people, teams, groups and workplace culture and communities even when they appear to be unmovable. The word “Forge” is rich in meaning. As a verb is implies the action of applying heat to metal to transform it from its rigid and static form to a malleable and “shapable” state. It is also used to speak of the creation of strong relationships and of movement in a forward direction. As a noun, forge is the location where metallic items are created or repaired.
For all these reasons Forge was the perfect word to describe how I see my work with individuals, teams, groups and communities. As I engage with them through the process of coaching conversations, I see myself as the “forgeron/blacksmith” who slowly transforms ideas, mindsets and perceptions in order to create movement and transformation within people and relationships.
Metal cannot be transformed without heat and people cannot change without emotions. We know that the fire at the forge is a controlled source of energy where the metal is exposed for a specific amount of time before it is reworked. In people, change rarely occurs without emotions. Like the fire at the forge, if these emotions are too strong, they will be damaging rather than mobilizing and transformative.
At Forge Coaching and Consulting, we specialize in working with the emotions and behaviours of individuals, leaders, teams and workplace cultures. We use the human fire of “emotions” and constructively work with them so they become the positive and powerful source of energy necessary to produce great things.
Whether change needs to occur intra-personally or inter-personally, the light emanating from the fire at the forge allows us to see the challenges we face. Once the challenges are identified, we respectfully provide a warm space where human emotion and thinking transformation can occur.
The name Forge was selected because it is used in both French and English. As a bilingual coach, having a brand that resonates with both French and English audiences is crucial to me.
Manon Dulude Ph.D, PCC, BCC
Life and Executive Coach
Powerful Conversations for Personal Transformation